The Project: Design business cards, stick label for product and aftercare cards.
Company: Lashed by Sonia is a small independent lash artist who specializes in eyelash extensions, lift & tint, and henna brows. As time passes, Sonia just keeps ramping up her skill set, as we speak, she is working away hard at another course for making handmade fans for hybrid volume and mega volume sets! She’s detailed, consistent and always on top of the trending industry.
Design Concept: Sonia wanted her branding to stand out from other lash companies while keeping to a classy, clean, and professional style. A design that showed she was serious in her journey and career as a Lash Tech. We also added a little hint of twinkle into the logo because after you get a set of lashes done by Sonia, your eyes are just twinkling in beauty. Trust me, you won’t regret it, and that’s not just a marketing scheme!
Typography: We went with a cursive font choice to convey the flowy curviness of eye lashes. The way the lines of the L, h and d just wave freely within the design adding a slight touch to the empty space bringing the concept of the design together as a whole. We paired it with a serif font to bring back the serious and professional aspects of the design.
After care product bottle with branded logo sticker
Colour: We dabbled into some hints of soft colours but in the end decided to go with a very neutral palette consisting of greys, blacks, and a small pop of yellow/gold.
After Care Card with scannable QR Code
Logo Exploration & Style Guide
Programs Used: Adobe Illustrator
Timeline: 2 weeks
